
Statement of Philosophy and Mission
The name of this firm may be pronounced in either of two ways:
· Strategic Connex
· Strategy Connects
The roots of this firm reflect a focus on external relationships -- or connections -- as a core element of strategic communications effectiveness. An organization may commit significant time and resources to development of a corporate strategy, which will often reflect connections with external stakeholders, and targeted organizations and individuals.
However, not all organizational strategies incorporate those individuals and organizations which may support and assist in strategy execution. The organization may not have knowledge of these external support resources or how they can assist. For example, a non-profit organization with an interest in supporting wounded military personnel may be working in several different areas to provide this support, but have no liaison with the Department of Defense, which could significantly improve their effectiveness.
Helping organizations to develop operational strategies is the entry point for StrategiConneX International, LLC. As part of strategy development, StrategiConneX will survey other organizations to identify logical connections that can be made for mutual benefit. In short, we help build the strategy, and then identify and secure the external connections necessary for success.
This method takes advantage of the key aspect of communications: relationships. In public relations, media relations, government relations, community relations or internal relations the operative word is “relations.” Regardless of the message, the quality of a relationship is the key to success in communications.
It is therefore the mission of StrategiConneX International, LLC to provide the full range of strategic communications services, such as crisis management, event planning and promotion, public relations services, and effectiveness measurement. In the performance of these services, and as appropriate, StrategiConneX will research and identify individuals and organizations that can supplement the strategy, and build productive relationships for clients.